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Brooklyn, NY

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Third Rail Projects

Audience Engagement + Value proposition: 

Third Rail Projects' redesign, transformed their website from a catch-all archive for anything and everything the company has done in last 15+ years into a strategic look-book that positions TRP as a thought leader in immersive and site-specific theater. My goal was to visually engage their audience base and create explorational, interconnected pathways that both showcases their work and incentivizes new business revenue and potential creative relationships.