THEN SHE FELL
Ticketing user flow:
The main goal of this redesign was to parse out, and prioritize ticket information; creating clear pathways for the user depending on the kind of ticketing option they are interested in. Taking into consideration that they have different questions at different times, and on both the client-facing and user-facing side of things- different information is needed to be communicated at different points in the process. The previous site had most of the ticketing options and information condensed into 1 page and there were no unique pathways provided. Patrons were missing important things they needed to know , and then emailing the box-office which created a lot of extra work and time for all.
*The site's bounce-rate dramatically decreased by half after redesign launch- from a steady 60% to a steady 30%. Along with a 140% increase in ticket page views, the primary revenue stream for the company.