New Business Design strategy:
This project focused on crafting an experience that helped SooHee communicate the breadth of her offerings and her unique approach and philosophies in a personal down-to-earth manner. My main goal was to provide a solid foundation of what each treatment is, how it is applied, what the outcomes usually are, what to expect, and how to prepare for a session. Which not only provides a very accessible user experience, but helps SooHee build up her client relationships as a new business- understanding that many of her potential clients are either new to Acupuncture or experience a slow adoption rate to making acupuncture a part of their wellness care.
* note this is a first iteration- once SooHee has more quality photos- we plan to do a second iteration focusing on color palate and images.